Keeping up with the changes in retail has never been more complex, and you need big ideas and fast implementation to win. Talk shop with us.

Overview

Retail today covers everything from supermarkets to luxury stores; from buying shoes on Instagram to telling Alexa to order shampoo. They are all different, but they all have one thing in common: converting brands into sales. The omnichannel consumer landscape requires a deep understanding of shoppers, retailers, channels and ecosystems – and we can help.

marketing trends
Marketing Trends 2025
Discover the key 10 trends that marketers need to know in 2025. For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.
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KCEA 24
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2023, and learn how to predispose more people to connect with your brand. 
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Kantar BrandZ global 2024
Discover the factors driving growth for the world’s most valuable brands.
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