As perceptions around energy change, we provide vital insights around sustainability, growth and purpose, in order to spark innovation and create a powerful brand

Overview

With an accelerating change in consumer perception around climate change and the environment, the energy industry finds itself at a crossroads – maintaining their reputation and preparing their brands for a world beyond oil and gas into sustainable energy and adjacent categories, while continuing a progressive and transparent debate on the important role fossil fuels play in sustaining consumers’ modern-day lives.

marketing trends
Marketing Trends 2025
Discover the key 10 trends that marketers need to know in 2025. For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.
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