Technology is continually changing consumers' lives. Plug in to Kantar's expertise to understand device purchase journeys and usage, and the key trends to uncover growth.
Overview
With the proliferation of technology choices available to consumers, it's increasingly challenging to grow brand share. For manufacturers of smartphones, laptops, tablets, TVs, wearables, smartspeakers, domestic appliances, network operators, and VoD/Music streaming brands, Kantar’s dedicated global technology insight experts show you how to optimise your marketing strategy to grow market share. We'll help you develop insight-based strategies for customer acquisition and retention. Brand ecosystems are increasingly important in technology, so we can also show you how to unlock cross-category potential.
Client results
Inspiration
Marketing Trends 2025
Discover the key 10 trends that marketers need to know in 2025. For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.
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Get inspired by the 5 key lessons learned from the winners
Discover what makes them perceive so innovative from consumers
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Discover the factors driving growth for the world’s most valuable brands.
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eCommerce On 2022
Get foundational insights about the new ecommerce ‘normal’ and what motivates people to click.
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