Whether you want to better understand sports fans or the brand power of specific athletes, it’s a good idea to have Kantar in your corner.
Overview
The world of sports offers numerous opportunities for brands, whether they are sporting related or not. With Kantar’s dedicated solutions, you can understand the power of sport as a commercial platform. Understand the brand power of different sporting events and the marketability of particular athletes, and explore the habits and preferences of sports fans, including how, when and where they consume sports-related content.
Inspiration
Marketing Trends 2025
Discover the key 10 trends that marketers need to know in 2025. For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.
Find out more
Get inspired by the 5 key lessons learned from the winners
Discover what makes them perceive so innovative from consumers
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