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Data Positive

Data Positive is Kantar’s ESG strategy. Our ambition is to use our expertise and influence with partners and clients to create transformational good for people, the planet and the economy.

Click here to find out more on our ESG strategy

Google

Validating Google’s ABCD framework with the power of artificial intelligence

Insights

With expertise covering brands and marketing, retail, sales, innovation, creative, media, customer experience and advanced analytics, our Insights division informs business and marketing strategies for the world’s biggest brands.

Unilever

Unlocking scalable digital creative intelligence for Unilever

Profiles

Our Profiles division connects brands with people and enables a rich understanding of target audiences.

IKEA

Decoding the emotion in purpose advertising

Worldpanel

Our Worldpanel division provides expertise in understanding shopper behaviour around the world, offering continuous shopper monitoring, advanced analytics and tailored solutions to inform retail and marketing strategies.

McDonald's

McDonald’s UK could understand that the tonality of the Ad is indeed cohesive and supports the brand’s positioning in the market.

Numerator

Our Numerator business is expert in first-party shopper behaviour data across North America. Numerator’s proprietary data brings together rich consumer profiles with the detailed shopping behaviour of more than one million households.

Michelin

Needscope AI drives social media strategy for Michelin

Kantar Media

Our Kantar Media division is expert in understanding the changing media landscape. This includes audience measurement – reporting all viewing on all platforms, consumer profiling and targeting with TGI and in-depth advertising intelligence.