Drive incremental growth by finding new spaces.  Create Meaningfully Different new products and services with fast, reliable insights.  

Build, identify and launch innovations that not only drive new product sales but also build long-term brand equity. Kantar provides a cohesive portfolio of solutions that help brands create Meaningfully Different innovations. Address real consumer tensions through an iterative, agile learn-test-learn approach - amplified by technology and extensive consumer data.  

30,000+ innovations tested on Kantar Marketplace Solutions available

In over 60 markets

25% more innovations tested year on year

Our Solutions

Identify new spaces for incremental growth

How can you futureproof your new product pipeline and understand market landscape for whitespace opportunities?   

Whether you’re looking to better differentiate your brand or to expand it into new spaces, Kantar Matrix helps you unlock incremental growth by providing actionable insights on unmet needs with high level of granularity. 

Key Features

Make decisions confidently

Grounded in Kantar’s proven framework, Matrix provides future shaping insight on opportunities ranging from close-in innovation to adjacent competition and extending to new spaces. 

Maximise your budget

Tech-enabled approach to segmentation that provides a more affordable way to uncover underserved emotional and functional needs  with rigorous analysis and without sacrificing granularity. 

Trust your results

Matrix has been continuously improved over three decades, and has been chosen by Fortune 500 brands to successfully activate new product development and other  innovation opportunities. 

 

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Inspiration
ia
Brands perceived to be meaningfully different and demonstrate innovative behaviours grow at double the rate of those that are meaningfully different alone. Find out the 6 ways that will help you fuel faster growth through innovation.
How can AI empower your innovation process
Discover three tips to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences.
Customer experience and innovation like two individuals back to back
Brands with the strongest experiences are 2.5x more likely to significantly grow their market share compared to those with weaker experiences – and consistent innovation plays a critical role in creating leading experiences (based on a recent Kantar BrandZ CX analysis of 10,000 brands over two years). In this article, we identify the importance of innovation to brand experience, why it’s often ignored and the three ways in which to realize its full potential.
Liftoff after launch
Launched a new product – now what?
Learn what makes or breaks a launch, read real-world case studies and discover how to drive meaningful growth with post-launch insights.
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Innovation and product development on Kantar Marketplace 

Propel business growth with agile consumer feedback solutions built for each stage of the innovation and product development lifecycle.
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