Getting media right
Know which campaign elements work best for your brand in different media contexts, so you can get the most out of your budget.
Make context work for you
Find the right combinations of media context and creative so you can make effective placements and use your budget more efficiently.
Benefits
Broad ecosystem
Extensive publisher partnerships mean you can test the most common paid digital ad formats, including Facebook, YouTube, Instagram, Twitter, TikTok and Youku.
Proven methods
Research is designed to the highest standards so you can plan more effectively and isolate the campaign elements that are driving the biggest results for your brand.
Deep expertise
With a database of over 20,000 digital campaigns, you’ll benefit from the widest context for comparison. Plus, access expert support to help you interpret your results.
Actionable insights
Intuitive analytics dashboards provide rapid insights so you can act on real-time data and increase the impact of media placements and campaigns.