Unlock brand growth opportunities, affordably and at speed with BrandEvaluator.
Available as an automated, serviced-only solution
BrandEvaluator is an agile, point-in-time brand equity measurement tool. It provides a robust assessment of your brand’s position and future potential in as few as 4 days, allowing you to make strategic brand decisions confidently.
Underpinned by Kantar’s Meaningful Different Salient brand equity framework, BrandEvaluator taps into decades of expertise and validated methods that are proven to help brands deliver sales and build equity.
Successful businesses are built around great brands, but traditional brand measurement can be cumbersome, time-consuming, and expensive. BrandEvaluator uses tech-enabled automation to solve this problem, combining all the rigour of a traditional study but eliminating unnecessary complexity.
Ideal for when you are launching a new brand, entering a new market, responding to unexpected market challenges, or measuring the pre/post impact of brand initiatives, BrandEvaluator can be used on its own or as a complement to existing brand tracking studies to take a point in time read on how people truly perceive your brand.
Unlike many approaches, BrandEvaluator takes the specifics of your category into account, giving you a detailed read on how the competitive context impacts your brand’s business challenges and objectives.
Use it to answer questions about your own and competitive brand associations, which brands matter most to people, whether you can justify a premium and how differentiated you are from alternatives. Identify current and future opportunities and threats so you can respond quickly and adapt your strategy to the changing landscape.
In fast-moving situations, speed to market can be critical. Intuitive analytics dashboards provide an instant readout on the results of your completed project, offering all your brand insights at your fingertips, so you can take action in real time.
But you won’t have to go it alone. Tap into Kantar’s unrivalled global network of brand experts to guide you from the proper set-up of your study through to identifying the key takeaways from your insights.
Stay ahead of change with an automated process that gets you in field quickly, with affordable results in as few as 4 days.
Tailor your project results to your category's unique dynamics for a more targeted approach than other suppliers can provide.
Act confidently, knowing that Kantar’s market-leading, independently validated brand equity framework provides the solution's backbone.
Identify strategic growth opportunities for your brand with intuitive analytics dashboards that provide granular reporting.
Use your Kantar Marketplace account to request studies right when you need them.
An expert will contact you to set up your study based on your precise needs.
View and analyse your results in a convenient dashboard, plus work with an expert who’ll help you interpret the findings.
— Country of research
— Incidence rate of your chosen sample
— Requirement for sub-sample analysis
Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Israel, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam
