Brand tracking

BrandDynamics is a daily brand performance tracker to help you monitor your brand and competitors in real time. Supercharged with Kantar’s proprietary AI technology, BrandDynamics uncovers trends and forecasts to deliver true signals of your brand performance.

Stay in tune with consumer perceptions of your brand and understand key drivers propelling your brand growth so you can confidently invest your marketing resources in the right place at the right time.

BrandDynamics allows you to be present-day savvy and future-focused at the same time. Know how well your brand is doing now and use ground-breaking analytics to understand what the future holds.

With daily brand performance indicators at your fingertips, you can identify risks and opportunities instantly and respond to dynamic changes in the market. Fully leverage forward-looking insights to understand how your brand metrics will evolve over the next three months and futureproof your brand.

You need up-to-date, reliable data to make the best-informed decisions, drive meaningful outcomes for your brand, and establish a strong competitive position in the market.

Get closer to your brand equity data with BrandDynamics and gain insights into your brand’s performance vs competitors within your category’s context. Craft a compelling brand strategy to build, improve and rejuvenate your brand equity and create a clear path to sustainable growth.

With the interactive, easy-to-use dashboard, you can get clear visibility into the key metrics that drive your brand equity. Explore your data in a highly engaging dashboard and observe trends over time to monitor crucial changes in short- and long-term metrics. Filter your data according to your needs for easier reporting and share insights with colleagues straight from the dashboard via notifications or PowerPoint exports.