Refine your product launch strategy with LaunchEvaluate.
Available as an automated, serviced-only solution.
LaunchEvaluate is the ultimate post-launch evaluation tool to help you discover the driving forces behind your new product’s in-market performance. With fast insights, tailored strategies, and expert guidance, LaunchEvaluate empowers you to course-correct quickly, tackle emerging issues, and set the stage for immediate success and future innovation growth.
Delve into your launch performance with insights that go beyond surface-level metrics. With flexible survey design options such as Pulse Check for a quick snapshot of early traction or Deep Dive’s in-depth analysis, you can proactively spot issues to ensure your launch remains on course. An interactive dashboard featuring powerful visual analytics provides clarity on your launch metrics so you can make informed decisions confidently.
Course-correct quickly to optimise launch outcomes with insights delivered in as few as 48 hours. LaunchEvaluate’s timely feedback lets you respond dynamically and refine your strategies based on early consumer reactions. Tailored diagnostics and actionable recommendations keep you agile, helping you optimise your launch trajectory to ensure every adjustment drives measurable success.
Set your new products up for sustainable growth with expert guidance on what to do next. LaunchEvaluate’s methods and KPIs are fuelled by deep consumer understanding and proven best practices from Kantar’s innovation specialists. Local consultancy provides contextual insights to help you fine-tune within market dynamics. Each project strengthens your current launches while also providing strategic insights for future innovations to drive lasting commercial impact.
Use your Kantar Marketplace account to request studies right when you need them.
An expert will quickly contact you to set up your project based on your needs and timeline.
Make confident, data-backed decisions so you can move as fast as your business demands.
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