ExperienceEvaluator provides fast, robust, and affordable insight into the impact of customer experience on brand.
Available as an automated, serviced-only solution
ExperienceEvaluator is a quick, effective customer experience (CX) benchmarking solution designed to measure your brand’s customer experience against competitors to drive strategic improvements.
Based on our Meaningfully Different Experiences (MDX) methodology, it helps you identify and strengthen customer experiences across all touchpoints, making them more meaningfully different to set you apart from the competition and enhance your brand equity.
Brands that improve their customer experience are 2.5 times more likely to significantly increase their market share.
ExperienceEvaluator leverages over 30 years of Kantar Brand expertise to identify strengths and opportunities for improvement, driving meaningful experiences. It benchmarks NPS and MDX scores against competitors for strategic target setting, helping you understand how much you need to drive key associations to grow experience equity.
A frictionless customer experience is the bedrock of any CX programme. But a truly memorable experience is also Meaningful and Different, building distinctive brand associations that drive advocacy and profitable growth.
ExperienceEvaluator connects CX, Brand and Shopper behaviour insights to help you determine:
Our intuitive analytics dashboard delivers detailed summaries of each key measure and analysis, providing a high-level overview of the most important findings. Quickly understand the key drivers of your brand’s customer experience and identify actionable insights to win in an increasingly competitive market.
Utilise rapid customer feedback to continuously refine your offerings at a competitive price with results in as few as four days.
Ensure exceptional outcomes with Kantar Profiles’ advanced fraud detection technology for results you can trust.
Evaluate your performance against competition across all metrics, understand your category in full, and uncover the ‘why’ behind success to enable strategic improvements.
Act with confidence knowing that Kantar expertise, advanced technology, and world-class sample ensure reliable and trustworthy results.
Use your Kantar Marketplace account to request studies right when you need them.
An expert will contact you to set up your study based on your precise needs.
View and analyse your results in a convenient dashboard, plus work with an expert who’ll help you interpret the findings.
— Country of research
— Incidence rate of your chosen sample
— Requirement for sub-sample analysis
— Analysis and reporting off platform
Australia, Canada, Denmark, France, Germany, Malaysia, Mexico, Norway, Philippines, Singapore, South Africa, South Korea, Spain, Sweden, Thailand, United Arab Emirates, United Kingdom, United States of America