Ecommerce Optimisation

Identify the size of the prize, the triggers and barriers, and the ideal marketing mix for digital commerce success.

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Overview

Understand the value potential of ecommerce by benchmarking your online and offline performance and the evolution of your category.

We survey online buyers and non-buyers to uncover the barriers and triggers to purchase, to help you build your ecommerce strategy. 

Key features

Sizing and forecasting

Understand the size of the ecommerce opportunity, and the forecast for online sales for your brand or category.

Data for influencing online purchase

Convince more shoppers to shop online, discover the elements that trigger purchase, and generate more unplanned purchases.

Smarter merchandising strategy

Identify the right approach to online promotions, ranging, digital shelf configuration and price strategy.

Related solutions
Shopper Missions
Understand your brand and category performance across different shopping missions, to make better decisions.
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Qualitative Shopper Research
Uncover how shoppers really make decisions – their true motivations and influences – to drive sales, in store and online.
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Promotion Effectiveness
Develop and optimise shopper-centric promotional plans that deliver incremental growth.
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