Research Services
Get trusted answers from your customers and non-customers
Profiles by Kantar is a strategic partner for essential data collection – delivering the quality you expect with the flexibility you need.
Home to the world’s most reliable respondent network for consumer insights, we deliver a range of customisable research services designed to give clients marketing research operations support when, where, and how they need it most.
(Survey from) 170m+ people in 100 markets
(Experience) 5x less fraud and 175% more answers
(Enhance with) 45m connected data respondents
Our Solutions
Execute ad hoc and longitudinal surveys with expert support
We understand that custom research is just that – designed specifically for your brand and business objectives. Our skilled project teams provide comprehensive support throughout every stage of the process, including survey design consultation, programming, fieldwork management, data processing, dashboard creation and reporting. We support simple to complex surveys so you can maximise your time and budget: take the services you need and leave what you don’t.
Key Features
Award-winning programming tools
Proprietary tools designed and tested to deliver honest and reliable data – and effectively engage mobile respondents.
Device agnostic designs
Regardless of the device a respondent uses, our surveys are optimised for every screen size and optimisation – improving data quality.
Extensive question component library
A range of question component types designed to deliver useful data that answers your research questions – and an extensive library of icons and visuals.
Launch surveys quickly and easily to your target audience
Execute surveys quickly and easily using Profiles’ Accelerated Answers, our agile platform for custom data collection. Build surveys from scratch or using your brand’s templates, select your audience, launch your surveys and see results in real-time.Key Features
Launch surveys with speed
Don’t waste time creating the same questions again and again. Access your own survey templates and audience targets quickly and easily.
Personal library of assets
Don’t waste time creating the same questions again and again. Access your own survey templates and audience targets quickly and easily.
One-stop-shop
Launch projects and view insights with ease. Quickly build interactive reports that transform survey results into data-driven stories.
Save time and money with shared surveys
Get affordable answers in as little as 2 days by adding your questions to one of Kantar’s many Global Omnibus Surveys. Our shared surveys are managed by dedicated project teams and are sourced using our Premium Panels – delivering unmatched value: quality of data, quality of service, affordability, and speed.
Key features
Respondent Enrichment
We identify respondents across third-party data sources to enrich your survey data for a more holistic view of existing and potential customers.
Client Data Enrichment
We identify respondents across your customer data platform and combine your customer records with our third-party sources to improve customer intelligence.
Digital Audience Activation
We identify your research segments across ad platforms to fuel the creation of scaled, addressable audiences via digital targeting.
Deepen your audience understanding and see more ROI
Make your data work harder for you and break down data silos. Match and append other data sources to survey respondents or your own data for a holistic view of your target audiences or for media activation. We partner with dozens of tech and data companies for meaningful connections.
Key Features
Clear answers
Fully cutomisable dashboards that deliver data quickly and efficiently – easily displaying trends and answering questions directly.
Trusted insights
Our data processing team uses industry leading techniques and in-survey quality checks to clean your data, ensuring visualised results are trustworthy.
Data summaries
Our research experts can summarise the key outputs from your research to maximise understanding and impact
Reach consumers globally
Find all your global sample needs in one place using the most reliable panel source. Our dedicated project teams are best-in-class at building and blending robust samples to fulfil hard to reach quotas and ensure data consistency. Decades of fieldwork experience allows us to seamlessly send our panel to surveys built on any platform.
Key Features
Global, compliant access
Reach the people that matter to your brand in more than 100 markets in one place - a faster way to field. Access millions of online respondents, compliantly, across the globe.
Highly engaged respondents
Our Premium Panels provide an engaging community experience. And our innovative sampling technologies are proven to deliver higher quality data.
Reliable, stable data
We use next-gen technology to defend data integrity at every stage of the research process, from respondent registration through data delivery.
Quality is fundamental. Not discretional
Qubed AI is our proprietary technology that is designed and trained to stop the panel fraud we see today and tomorrow and improve respondent quality. This next-gen tech uses advanced AI and machine learning to identify fraudulent activity within milliseconds – protecting the integrity of your data and the million-dollar business decisions you make with it.
Key Features
Advanced AI & Machine Learning
Our anti-fraud tech uses 5 Deep Neural Networks and years of data collection to identify fraud where humans and other software cannot. We don’t rely on URLs, thus futureproofing data defence.
Real time, continuous operation
A single action doesn't define a panellist - there is a whole story to tell. Qubed AI uses a respondent's full history to detect fraud.
Detects fraud in milliseconds
It processes over 300 survey and respondent features per survey session and is trained daily based on 60m+ events - giving it data to trigger an appropriate response instantly.
Get in touch
Better Survey Designs. Better Answers.
Get the latest survey design best practices from award-winning experts.
The impact of bias on surveys
Learn about different types of survey bias and how to avoid collecting biased responses through design.
How to create a questionnaire
Learn where to start, how to polish them, and what to double-check – for successful designs.
The effect of scale design on answers
Learn about the impact language and scale design have on online survey respondent answers.
Reducing survey dropout
Explore what causes respondent fatigue and how to avoid it through survey design choices.
Writing questions effectively
Get tangible advice for writing effective online survey questions that will produce reliable data.
Using humour for truthful feedback
Learn techniques that make panellists comfortable answering as their true selves – for a positive impact on data quality.
Discover the essentials of effective survey design and how to optimise for mobile respondents. Learn what good survey design looks like here.
Our Experts
Our expertise in panel management, survey design, sampling methodologies, and data science is core to our commitment for delivering the industry’s highest quality, most trusted data to our clients.
Qi Wang
Chief Data Scientist, Profiles Division
Anti-Fraud and Panel Management
Jason Dodge
Managing Director, Global Data Solutions, Profiles Division
Connected Data Solutions