Consumer, Shopper & Retail

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Create an efficient and effective retail strategy. Understand shoppers deeply, and make the most of traditional and emerging retail channels.

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In a fast-changing retail environment, staying close to shoppers and channels is crucial. With the rise of digital commerce and new go-to-market models, we can help brands and retailers manage and evolve your offer.

Do you know how, why and where your consumers buy and use your products?

Opportunity

Capture the most detailed picture of what consumers really do: what they watch, what they eat, what they buy, where, when, and how often they buy, which brands they buy, at what price, and why. Through our consumer panels we identify the retailers, people, occasions, categories and trends that will generate sustainable growth for the future, to help you seize the right opportunities.

How we help
Consumer Panels Consumer Landscape /Kantar/Asia/China/Home/Expertise/Consumer-Shopper-Retail/Consumer Panels/Worldpanel Plus
How do you find growth in an omnichannel world?

Opportunity

People shop everywhere, and they move almost seamlessly between channels. Seizing new growth opportunities means exploring category boundaries, inventing ways of working with new and old retail partners, and closing conversion gaps with target groups or around certain consumption occasions.

How we help
Retail Landscape /Kantar/Asia/China/Home/Expertise/Consumer-Shopper-Retail/Ecommerce Consumer Panels
Are you presenting the right mix to consumers?

Opportunity

For maximum brand and category growth, you need to optimise your product assortment, manage promotions carefully, and maximise the return on your in-store merchandising investment. Understanding and measuring success with retailers, channels, missions and occasions is key to this. We can help.

How we help
Retail Landscape Consumer Landscape Shopper Marketing
Are you getting the most from your retail partnerships?

Opportunity

Retailers are a key partner for all product manufacturers, and are facing major disruption. Brands can help retailers find growth by better meeting the needs of consumers and shoppers. Changing social dynamics are creating new store formats and retail models, which require new capabilities and omnichannel skills in order to build better partnerships for mutual growth.

How we help
Shopper Marketing /Kantar/Asia/China/Home/Expertise/Consumer-Shopper-Retail/Sales Performance Platform Retail Landscape