Social Analytics
Understand market and category landscapes from customer data with STAN, our analytics AI toolkit for unstructured data.
Overview
Anticipate and satisfy demand using AI and human intelligence to analyse social media and online engagement. Learn who is doing what, where and why in the context of categories, brands, competitors and segments. Understand why behaviours happen and predict what’s most likely to happen in the future.
Key features
Understanding consumer behaviour
Identify what emotional or functional problem consumers are looking to solve, to better align your value proposition.
Brand guidance and renovation
Identify brands, messages or products that are being associated with consumer needs to ensure your positioning stands out.
Trend prediction & offer innovation
Explore consumer moments and occasions with direct or adjacent brands to discover competitive white space and new markets.
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