Return on Equity
Get a full assessment of marketing effectiveness on brand building and long-term sales.
Overview
Measure and forecast how individual elements of your marketing mix impact key metrics of brand equity, and optimise accordingly to achieve specific brand outcomes.
Key features
Opportunities with longer term effects
Quantify key relationships between marketing spend and brand sentiment, opening opportunities to stimulate greater demand.
Justifying continued brand investment
Our tool focuses on brand impact activities, connecting measurement and sales to justify a continued brand investment.
Globally scalable
Our marketing ROI platform, Athena, is highly scalable, delivering consistent outputs across markets and brands.
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