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We're sharing our award-winning online survey design and respondent engagement knowledge and best practices to improve survey effectiveness. Explore all modules here.
survey design training modules
The impact of bias
Learn about different types of survey bias and how to avoid collecting biased responses through design.
the impact of bias in surveys
Effects of scale designs
Learn about the impact language and scale design have on online survey respondent answers.
the effects of scale designs on answers
Reducing dropout
Explore what causes respondent fatigue and how to avoid it through survey design choices.
reducing online survey dropout
Using visuals
Explore the power and pitfalls of using visuals and iconography within online surveys.
using visuals for engagement
Writing questions effectively
Get tangible advice for writing effective online survey questions that will produce reliable data.
writing questions effectively
Open-ended questions
Understand when and how to use open-ended questions most effectively in online survey research.
design and use of open ended questions
Single and multiple-choice questions
Understand when and how to use single and multiple-choice questions most effectively in online survey research.
design and use of single and multiple choice questions
Cross-cultural research
Learn key factors to consider when conducing online survey research across different countries and our best practices for approaching localised research.
conducting cross cultural research
Grid and rating scale questions
Explore when and how to use grid and rating scale questions effectively to keep survey respondents engaged.
design and use of grid and rating scale questions
Slider questions
Understand when to use sliders versus grids and how design choices impact data returns.
design and use of slider questions
Drag and drop questions
Learn when it's best to use drag and drop questions, how to design them and ways to avoid biased responses.
design and use of drag and drop questions
Designing surveys with empathy
Discover how to take an empathic approach to your research. Create a better experience for respondents to encourage more honest feedback from them.
designing surveys with empathy
How to Create a Questionnaire
Questionnaire design is one of the most fundamental aspects of research for success. Learn where to start, how to polish them, and what to double-check.
how to create a questionnaire
Using humour in survey design for more truthful feedback
Using a touch of humour can have a positive impact on the quality of survey responses. Learn techniques that make panellists comfortable answering as their true selves.
using humour in survey design
Using logos and product imagery effectively in survey design
Using logos and product imagery in survey designs can improve brand and product recall - delivering more reliable data. Get our advice on using these effectively, as well as other survey visualisations.
using logos in survey design
Space optimisation and iconography techniques
Screen space is limited on mobile devices. Get our advice on laying out survey content effectively for a more efficient, faster and intuitive respondent experience.
space optimisation for mobile surveys
Survey Design Review
Have our experts review your survey for improvements you can make to better engage your online audience.
survey design review

Writing questions effectively

Get tangible advice for writing effective online survey questions that will produce reliable data.

Start now! Back to all modules

Summary:

Did you know that 65% of the time it takes a person to complete an online survey is spent reading questions?

This is why it's imperative to write survey questions that are engaging and don't leave respondents confused or left to make assumptions. In this module we'll provide tangible advice, such as:

Use of language and copy
Best practice rules to follow
Ways to challenge respondents

This is a 11 minute on-demand training session.

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