Summary:
When you conduct research across different countries, it is important to anticipate local nuances. Making the appropriate amends when replicating an online survey in multiple markets ensures you're asking what you mean to in a way that local respondents can properly understand and respond.
In this module, we will share recommendations based on years of experience executing cross-cultural research. We will highlight key factors to consider, explore differences in data you should expect to see, and best practices on approaching your survey designs to reduce cultural bias.
This is a 26 minute on-demand training session.