Connecting with Communities
Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economic, and environmental issues and trends. Read what respondents have to say here.
community research
Connecting with the Media & Entertainment Community
Global findings exploring how people are consuming media across channels and devices.
entertainment
Connecting with the Digital Payments Community
Global findings on how global consumers pay for goods and services, and are navigating new payment types.
digital payments
Connecting with the Automotive Community
Global findings on how global consumers are approaching car ownership and the desires and motivations of in-market buyers.
automotive
Connecting with Global Consumers
Global findings on sentiments towards the state of the economy and its impact on consumer behaviour.
consumers managing the economy
Connecting with the Workforce
Global findings on sentiments toward new ways of working, the impact of economic instability, and more.
workforce
Connecting with the Health and Wellness Community
Global findings on the adoption of health technology and its impact on health and wellness. Also, a look at emotional wellness today.
health community
Connecting with Eco-Conscious Consumers
Global findings on consumer support for sustainable practices, products and brands in the face of economic uncertainty.
eco-conscious consumers
Connecting with Hybrid Workers
Explore global sentiments towards remote work, what employees expect from employers, lifestyle trends and more.
hybrid workers
Connecting with Travel Enthusiasts
From destinations and arrangements, to travel concerns and premiums, hear what travel enthusiasts globally have to say about their upcoming plans and feelings towards travel today.
global travellers
Connecting with People Impacted by COVID-19
From employment status and homeschooling, to new hobbies and shopping, we asked people globally how the pandemic has impacted their lives and their feelings about a COVID-19 vaccine – including Physician perspectives.
impacted by covid
Connecting with Parents and Caregivers
Global findings around people’s opinions and experiences of raising children or caregiving, during the pandemic and beyond.
parents and caregivers
Connecting with Families Reuniting
Global findings around people’s intentions for the upcoming Festive Season – from gathering and shopping, to travel and safety.
reuniting families
Connecting with Black Communities
We asked Black consumers if brands need to do more research with people of their race/ethnicity to better understand their unique needs, and they answered “yes”.
connecting with black communities

Connecting with Travel Enthusiasts

From destinations and arrangements, to travel concerns and premiums, hear what travel enthusiasts globally have to say about their upcoming plans and feelings towards travel today.

Get key answers Find out more

About this research

Having endured restrictions, closures and bans, the global travel and tourism industry has seen some of the biggest disruption with the onset of the COVID-19 pandemic.

Along with it came cancelled plans, new ways of working and travel concerns. As some global restrictions begin to lift and vaccinations are distributed, the global community of travellers is beginning to look ahead to a new-normal.

Kantar has conducted an online survey among people globally, asking about their personal and business travel plans and their feelings towards travelling in today's environment.

Explore our findings here on:

Personal travel
Feelings towards travel
Vaccinations and travel
Business travel

This research was conducted online among 7,796 people across eight global markets: US, UK, France, Germany, India, Singapore, Mainland China and Brazil. Respondents were sourced from Kantar’s LifePoints research panel, only accessible through the Kantar Profiles Network. All interviews were conducted as online self-completion and collected based on local census distributions.

Explore some of our findings below and within the comprehensive report here.

Some answers from this study

Global Answers

43% of travellers with international plans intend on going to Europe for their next trip.

36% of people are concerned they’ll need to have the COVID-19 vaccination and/ or be tested for COVID-19 in order to travel.

41% of business travellers have done some travelling since March of 2020.

70% of respondents support a vaccine passport for international travel this year.

Market Answers

34% of US travellers are concerned with the potential for price-inflation when it comes to travel. Their highest travel-related concern.

64% of Brazilian travellers stayed with family or friends for a holiday/vacation this past year.

53% of people in the UK are not willing to pay for travel premiums, such as extra space or travel insurance.

34% of Singaporeans will likely travel less than they used to even after their local vaccination rollouts are complete.

Contact us to learn more about this research or for a quote to conduct your own.

Connecting with Hybrid Workers

Connecting with People Impacted by COVID-19