Connecting with Communities
Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economic, and environmental issues and trends. Read what respondents have to say here.
community research
Connecting with the Media & Entertainment Community
Global findings exploring how people are consuming media across channels and devices.
entertainment
Connecting with the Digital Payments Community
Global findings on how global consumers pay for goods and services, and are navigating new payment types.
digital payments
Connecting with the Automotive Community
Global findings on how global consumers are approaching car ownership and the desires and motivations of in-market buyers.
automotive
Connecting with Global Consumers
Global findings on sentiments towards the state of the economy and its impact on consumer behaviour.
consumers managing the economy
Connecting with the Workforce
Global findings on sentiments toward new ways of working, the impact of economic instability, and more.
workforce
Connecting with the Health and Wellness Community
Global findings on the adoption of health technology and its impact on health and wellness. Also, a look at emotional wellness today.
health community
Connecting with Eco-Conscious Consumers
Global findings on consumer support for sustainable practices, products and brands in the face of economic uncertainty.
eco-conscious consumers
Connecting with Hybrid Workers
Explore global sentiments towards remote work, what employees expect from employers, lifestyle trends and more.
hybrid workers
Connecting with Travel Enthusiasts
From destinations and arrangements, to travel concerns and premiums, hear what travel enthusiasts globally have to say about their upcoming plans and feelings towards travel today.
global travellers
Connecting with People Impacted by COVID-19
From employment status and homeschooling, to new hobbies and shopping, we asked people globally how the pandemic has impacted their lives and their feelings about a COVID-19 vaccine – including Physician perspectives.
impacted by covid
Connecting with Parents and Caregivers
Global findings around people’s opinions and experiences of raising children or caregiving, during the pandemic and beyond.
parents and caregivers
Connecting with Families Reuniting
Global findings around people’s intentions for the upcoming Festive Season – from gathering and shopping, to travel and safety.
reuniting families
Connecting with Black Communities
We asked Black consumers if brands need to do more research with people of their race/ethnicity to better understand their unique needs, and they answered “yes”.
connecting with black communities

Connecting with Eco-Conscious Consumers

Global findings on consumer support for sustainable practices, products and brands in the face of economic uncertainty.

View the report Contact us

Community Report Overview

The rising cost of fuel and goods is a common concern for consumers globally.

Reaction to the rising cost of living varies from seeking short-term savings, such as shopping in bulk, to proactively making changes for long-term savings.

Using responses from 9,000 online respondents from the Kantar Profiles Audience Network across nine global markets (including US, UK, Brazil, Germany, France, Spain, China, Singapore and India), Kantar Profiles set out to explore the impact inflation and today's economy is having on consumer support for sustainable products and practices.

Is it accelerating the move towards sustainability for the long term, or degrading consumer support?

This report takes an in-depth review of consumer behaviour related to sustainability, the gap between expression of support and action in today's economy, as well as the balance between financial implications and investing in the future.

Explore our findings here on:

Overview of Environmental Concerns
Aspirations Versus Action
The Impact of Inflation on Transportation
The Impact of Inflation on Home Energy
The Impact of Inflation on Lifestyle and Brand Choices

Some answers from this study

Global Answers

64% of people globally want to do more for the planet and the environment, but the rising cost of living prevents them from doing so.

65% of homeowners who intend on making energy efficient changes in the next year say today's economy accelerated their plans.

72% of people say inflation or the economy today has influenced the choice of vehicle they intend to purchase.

55% of consumers who purchase sustainable branded grocery products have already switched or intend to switch to non-eco-friendly brands due to the cost of living today.

Market Answers

75% of people in Brazil who want to do more for the environment, but their cost of living prevents them from doing so.

44% of homeowners in the United Kingdom with intentions for energy efficient changes plan to upgrade to LED lighting.

73% of people in China who intend to buy or lease an vehicle in the next 12 months say they are considering an Electric Vehicle.

51% of people in the United States who buy sustainable cosmetics have already switched or intend to switch to non-eco-friendly brands due to the cost of living today.

Get in touch

Connecting with the Health and Wellness Community

Connecting with Hybrid Workers