Agile market research
Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.
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A permanent fixture in the Kantar BrandZ UK Most Valuable Brands ranking, Dove continues to shine at the No.9 spot this year, with a brand value nearing $6.5 billion.
AI and GenAI are enabling creative production and creative effectiveness measurement at unprecedented scale, but need humanity baked into their development and deployment.
ConceptEvaluate AI on Kantar Marketplace allows brands to get feedback on even more concepts in their constant quest to find new growth avenues. Discover how.
Despite concerns raised by AI cynics, the real competition is not between humans and AI. It’s between brands that successfully harness the technology alongside human expertise to generate faster and more actionable insights – and those that don’t.
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