Digital Campaign Effectiveness

Maximise return on your digital investments. Learn which campaign elements work best for your brand in different contexts.

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Overview

Is your media spend working? Improve the effectiveness of your digital marketing plan, including all major paid and unpaid digital content and campaigns. Test your social and display content in a real-life context, before launch or when your campaign is live, or assess the effectiveness of your campaign from start to finish.

67% of marketers think it’s tough to assess digital channels, given blind spots in available measurement.   

Key features

Global digital expertise

Make smart decisions. Get advice from our media effectiveness experts and knowledge from over 20,000 digital campaigns.

Fast, actionable insight

Dynamic dashboards provide insights quickly, so you can act on real-time data and create impactful integrated campaigns.

Partnerships with major digital publishers

With our methods and partnerships, you can test most paid digital ad formats, branded content or influencer marketing.

More information

Be confident your content will have maximum brand impact across different digital contexts, including Facebook, Instagram, YouTube and Twitter.

Context Lab helps you understand the brand impact of your digital content in context - from digital ads to influencer and native content. Our lab approach lets you test before, or just after your campaign goes live. Optional creative diagnostics provide insights into how specific executions are working.

It helps you:

  • Compare the brand impact of your paid digital media across platforms

  • Choose the right creative for the right environments

  • Optimise social activity by understanding influencer or social performance within a live feed

  • Quantify the brand value of sponsorship and branded content programmes

 

Media-Reactions-Promo

Media Reactions 2021

Find out how to navigate the evolving media landscape, and which environments will work best for your ads, with insights from over 14,500 consumers and 900 marketers worldwide.
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Kantar Marketplace media planning and effectiveness

Media planning and effectiveness on Kantar Marketplace

Know which campaign elements work best for your brand in different media contexts, so you can get the most out of your budget.
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