Mince pies have already hit the shelves and with the nights drawing in, it's beginning to look a lot like Christmas. And so comes the return of Kantar’s annual review of the UK’s Best Christmas Ads, now celebrating its tenth year. We'll be revealing the secrets of effective Christmas Ads to uncover what factors drive effectiveness and positive long-term brand growth.

Join us to unwrap the magic of creative development, brand tracking, and campaign measurement; not just for Christmas, but for year-round success.

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.

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Join the 2024 Nice List

Be the first to unwrap the definitive guide to this year’s Best Christmas Ads.

Last year we asked 3,750 UK consumers to share their thoughts on the festive ads, a veritable feast of opinions on holiday cheer and advertising flair. We compared their insights to our advertising database, the largest in the world, to assess their effectiveness.  

From the most memorable branding, enjoyable music, funniest and more, we ranked ads from key industry sectors and players including Grocery, Retail, and FMCGs.

Download last year’s results

Watch our reveal of the Best Christmas Ads 2023

Kantar has been testing festive ads for ten magical years, surveying more than 30,000 consumers – the real stars! – in the UK and Ireland. Joining forces with Affectiva, Kantar's team of merry elves wield the magic of facial coding to unwrap what consumers are really feeling when they watch the ads.

Last year, we also got cosy on the sofa with some industry stars of Christmas ads, in a special video series with Campaign.

Kantar Marketplace x Campaign Christmas Ads Unwrapped