Mince pies have already hit the shelves and with the nights drawing in, it's beginning to look a lot like Christmas. And so comes the return of Kantar’s annual review of the UK’s Best Christmas Ads, now celebrating its tenth year. We'll be revealing the secrets of effective Christmas Ads to uncover what factors drive effectiveness and positive long-term brand growth.

Join us to unwrap the magic of creative development, brand tracking, and campaign measurement; not just for Christmas, but for year-round success.

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.

Powered by LINK+, LINK AI, BrandDynamics, Dx Analytics, and LIFT+.

Kantar Marketplace: Insights at the speed of business for
year-round success.

Time to unwrap this year's results!

Download the results below.

Cadbury’s Secret Santa - A Case Study in Creative Effectiveness

Join Lynne Deason and Nicole Dudley, Brand Manager of Christmas & Halloween at Cadbury as they discuss how brands can make their ads as good all year-round as they are at Christmas.

From Elves to Ads - TUI’s Toby Horry on Brand Building

Join Lynne Deason and Toby Horry, Global Marketing Director at TUI as they discuss the journey behind TUI's standout Christmas ads campaign, the importance of consistency and building strong brand associations.

Cracking the Code of Creative Effectiveness with McCann

Hear from Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup and Lynne Deason as they dive into how creativity, brand centricity and more...

Last year we asked 3,750 UK consumers to share their thoughts on the festive ads, a veritable feast of opinions on holiday cheer and advertising flair. We compared their insights to our advertising database, the largest in the world, to assess their effectiveness.  

From the most memorable branding, enjoyable music, funniest and more, we ranked ads from key industry sectors and players including Grocery, Retail, and FMCGs.

Download last year’s results

Watch our reveal of the Best Christmas Ads 2023

Kantar has been testing festive ads for ten magical years, surveying more than 30,000 consumers – the real stars! – in the UK and Ireland. Joining forces with Affectiva, Kantar's team of merry elves wield the magic of facial coding to unwrap what consumers are really feeling when they watch the ads.

Last year, we also got cosy on the sofa with some industry stars of Christmas ads, in a special video series with Campaign.

Kantar Marketplace x Campaign Christmas Ads Unwrapped