Kantar’s Grocery Market Share data is derived from Worldpanel’s research covering the grocery purchasing habits of a number of demographically representative households in Great Britain and Ireland, as well as Mainland China, France, and Spain. All data is based on the value of items being actually purchased by these consumers.
To find out what is happening in the grocery market in Great Britain, Ireland or another region, drag the marker above the timeline to change the data period. Click ‘Compare dates’ to reveal a second marker, and move it to display data for two distinct time periods. Activating the padlock will lock the time period between markers, allowing both to be dragged as a unit.
Latest news
UK grocery inflation falls to slowest monthly rate this year but shoppers still feeling the pressure
Nearly 70% of households are either ‘extremely’ or ‘very worried’ about food and drink inflation compared to just over two thirds when asked the same question in January
The drop in grocery price inflation, which is down by 0.1 percentage points on last month’s figure, is without doubt welcome news for shoppers but it is still incredibly high – 17.2% is the third fastest rate of grocery inflation we’ve seen since 2008.
May marks the first time that we see branded and own label on equal terms when it comes to market share, with each holding a 47.3% share of the market, a sign that the hunt for the best value in the market continues.
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