The definitive guide to brand building
Access insights from the world’s most extensive, customer-focused source of brand equity insight, which also powers our proprietary brand valuation methodology.
Our series of brand ranking reports diagnose and contextualise the growth strategies of the world’s most valuable brands, against the current macroeconomic landscape.
BrandZ has been measuring brand equity around the world since 1998. Our database forms a unique resource, which is now available as a consulting and analysis tool. It covers the widest range of brand health, brand perceptions, corporate reputation and brand personality metrics for over 20,000 brands in more than 50 markets.
Our validated framework measures how Meaningful, Different and Salient brands are perceived to be by their customers, in a real-world competitive context. In addition to customised brand reports, syndicated BrandZ data and insights are available for individual brands and categories across multiple markets or categories and over time. BrandZ data and workshops help you formulate marketing strategies and identify the future drivers of success for your brand.
Our series of brand ranking reports diagnose and contextualise the growth strategies of the world’s most valuable brands, against the current macroeconomic landscape.
BrandZ has been measuring brand equity around the world since 1998. Our database forms a unique resource, which is now available as a consulting and analysis tool. It covers the widest range of brand health, brand perceptions, corporate reputation and brand personality metrics for over 20,000 brands in more than 50 markets.
Our validated framework measures how Meaningful, Different and Salient brands are perceived to be by their customers, in a real-world competitive context. In addition to customised brand reports, syndicated BrandZ data and insights are available for individual brands and categories across multiple markets or categories and over time. BrandZ data and workshops help you formulate marketing strategies and identify the future drivers of success for your brand.
Key Features
Business-oriented brand assessments
The world’s most detailed brand equity database that is uniquely linked to financial outcomes.
Actionable diagnostics
Increase market share and margins. Learn from our extensively validated framework, trusted by the world’s top brands.
Future-focussed
Over 25 years of data on the world’s leading brands and market sales. Explore trends and high potential brands.
Global scope
5.5 billion data points, 4.3 million interviews, 21,000 brands, 532 categories, 54 markets.
Inspiration
Apple revealed as the world’s first trillion dollar brand
The role of brand is currently an underestimated opportunity for AI tools
Discover the UK’s top 75 most valuable brands and the strategies accelerating their growth
Discover your top brand equity indicators in seconds with Kantar BrandSnapshot powered by BrandZ.
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Discover the world’s most valuable brands and future growth strategies
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