Hospitality, Leisure & Travel

Hospitality industry image
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Hospitality, Leisure & Travel

Overview

Connected and savvier customers, disruptive players and blurring boundaries between traditional views of these markets have accelerated the transformation of the entire industry. At the same time, delivering the right experience is as important as always. Kantar’s understanding of people’s needs helps businesses to succeed, from influencing the purchase to delivering the right experience for every type of customer.

How we help you

  • Understand the market

    Opportunity

    The first step for a successful strategy is to understand the underlying market trends, to help you anticipate future demand. Where are the growing opportunities, and in which market segments? Among what types of customers? And how can they be influenced?

    How we help

    Out-of-Home Panel Market and Category Understanding Segmentation

  • Deliver better customer experiences

    Opportunity

    Once customers make their choice, the service needs to match (and exceed) their expectations to ensure they engage with your business long-term. To deliver the right experiences for every customer, Kantar’s experts on Consumer Experience (CX) can help you define the right strategies, identify the main pain points to be addressed, and work with your team to ensure that the entire organization embeds these CX strategies.

    How we help

    ExperienceStrength Real-time Customer Feedback ExperienceDiagnostics

  • Plan your communication for maximum effectiveness

    Opportunity

    Communication is a key element of the marketing mix for brands operating in the hospitality and travel. From creating engaging pieces of communication, to traditional and new media plans that deliver the maximum return on investment, getting in touch with customers through all available touchpoints in the right way is crucial. Are you ready to make your advertising budget work harder?

    How we help

    Creative Development and Evaluation Campaign Effectiveness and ROI