Decision Intelligence
Transforming your marketing efforts with AI offers big rewards, when done well.
Our experts and solutions help you predict which decisions will be most effective, across innovation, creative and media.
Find out more about our Decision Intelligence solutions
Build stronger campaigns and supercharge the impact of your media investments.
LINK provides powerful decision intelligence to guide campaign planning and execution.
Our creative development, testing and optimisation solutions are fuelled by the Kantar Intelligence Engine: industry-leading IP and expertise, technology and proven brand measurement frameworks that drive real-world outcomes, agility and growth.
Shape media strategies that fuel brand growth.
Every campaign fights for attention. Budgets are tight. Proving impact has never been more critical. That’s why Kantar created LIFT, a suite of decision intelligence solutions that drive media effectiveness.
LIFT captures exposure, identifying signals that people see, hear and experience across all touchpoints. LIFT connects end-to-end campaign measurement to what matters most: brand growth, sales momentum and ROI. Trusted by global brands and leveraging the latest measurement technology, LIFT provides an integrated view of media impact across platforms and formats – so you see how channels work together, not in isolation.
Get actionable intelligence for sharper campaign optimisation and shape media strategies to fuel brand growth.
Accelerate growth through innovation.
Identify, build and launch innovations that drive outcomes rooted in brand growth. Kantar’s AI-native innovation solutions combine human and cultural signals with dynamic decision intelligence, removing guesswork and accelerating alignment to build commercial confidence at every step.
And while speed matters, relevance matters more. That’s why we help you prioritise the innovations that are the best fit for your brand – setting the standard for how innovators use AI to fuel sustainable growth.
