Analytics & Data Science

Our Analytics practice combines our world-leading understanding of consumers with a toolkit developed over four decades. Our Data Science teams use connected intelligence to unlock deeper insights, to help our clients make better decisions.

Integrating capabilities from across the business, Kantar's Analytics practice launched in 2018 to help clients solve their most difficult sales, brand, media and marketing problems. With artificial intelligence and tons of new product development, this is a very exciting and growing area of our business.