We have been pioneers in understanding people, working with global and local brands, giving support to decision makers, sharing our expertise in Business Vision & Strategy, Brand Strategy, Innovation, Brand Experience, Media Analysis and Tracking, and more. All this is based through three different angles of expertise:
- Consumer panels: Understand real shoppers through the Worldpanel Division. Tap into our continuous information stream around purchase and usage behaviour. We have a panel of 3800 households, representing 76% of the urban household population in Central America.
- Consumer insights: Kantar Mercaplan is the largest information, insights and consulting company in Central America & the Caribbean, providing both qualitative and quantitative solutions. We are the only Founding Member of ESOMAR Corporate in the area.
- Media investment management: At Kantar IBOPE Media, leaders in the media research market in the area, provide studies like monitoring advertising and investment, TV audience measurement, studies of lifestyles, consumption of media and products.