Chile

We have provided market research services in Chile for over 20 years. We are proud to deliver local consultancy to global, regional and Chilean brands to help them understand their markets and find strategies to grow across different industries, including FMCG, Technology, Finance, and Retail.

We can serve top level research and consultancy in Brand Strategy and Guidance, Innovation, Brand Experience, Customer Strategy, Go-to-Market Strategy, Media and more.

We follow weekly purchases in over 90 categories of consumer goods, in sectors such as food, beverages, personal and home care, and many others. From January 2020, our sample will increase to cover 3,500 households, have greater granularity and precision, and reflect new segments, cities and neighbourhoods. Our local expertise includes shopper & retail, consumer & shopper attitudes, market dynamics, segmentation, pricing & promotions, and innovation.

In Kantar IBOPE Media we provide a broad range of studies, including: TV Audience Measurement (TAM), Target Group Index Study (TGI), Social Instar (KSTR) and Kantar TV Sports.