Kantar Global Holdings S.à r.l. (“Kantar” or “the Group”) today announced the successful completion of the sale of its Kantar Media business to H.I.G. Capital ("H.I.G.").
This strategic divestment allows Kantar to further focus on the growth of its core offerings in brand building and marketing effectiveness. Kantar Media, a global leader in audience measurement, data analytics, and media planning operating in more than 60 markets, will now embark on its next phase of growth under the ownership of H.I.G. Capital.
Kantar Media’s CEO Patrick Béhar and its leadership team will remain in place, ensuring continuity and a continued commitment to delivering valuable insights to clients in the content and advertising sectors.
J.P. Morgan and Jefferies acted as financial advisors to Kantar Group on the contemplated transaction.
Morgan Stanley & Co International acted as lead financial advisor and ING acted as financial advisor to H.I.G. Capital on the contemplated transaction.
This strategic divestment allows Kantar to further focus on the growth of its core offerings in brand building and marketing effectiveness. Kantar Media, a global leader in audience measurement, data analytics, and media planning operating in more than 60 markets, will now embark on its next phase of growth under the ownership of H.I.G. Capital.
Kantar Media’s CEO Patrick Béhar and its leadership team will remain in place, ensuring continuity and a continued commitment to delivering valuable insights to clients in the content and advertising sectors.
J.P. Morgan and Jefferies acted as financial advisors to Kantar Group on the contemplated transaction.
Morgan Stanley & Co International acted as lead financial advisor and ING acted as financial advisor to H.I.G. Capital on the contemplated transaction.