There hasn’t been a quiet moment for media in the recent years, from the digital evolution to the most recent explosion of AI applications. As ever, it continues to be a dynamic time for media investment.
Campaigns are seven times more impactful among a receptive audience – so you need to know which channels and platforms consumers prefer.
So how can you make informed media choices?
In this webinar, we explore the evolving media landscape and reveal new findings from Media Reactions 2023, a global survey of around 16,000 consumers in 23 markets and 900 senior marketers.
Find out:
- how consumers and marketers perceive advertising platforms
- the ranking of consumers’ most preferred media channels and brands
- how perceptions of media channels and brands have changed
- how to stay relevant in an evolving media landscape
Watch now
About Media Reactions 2023
Media Reactions is an annual study that provides a comprehensive overview of this evolving media landscape to help advertisers, media agencies and media owners navigate media decisions with a robust understanding of advertising attitudes. It reveals a global ranking of media channels and media brands based on both consumer and marketer preferences. With insights from around 16,000 consumers in 23 markets and 900 senior marketers globally, it provides a long-term perspective on what people expect from advertising environments.
