Challenge
Emotion is at the heart of any strong brand. And symbolism is the language of emotion. This is the most powerful way to communicate directly to the fast brain. NeedScope AI Video and Decoding techniques help identify whether the Ad delivers emotive clarity, a proven path to irresistible brand building
Approach
The Decoder uses an AI model based on neural networks and deep learning to analyze the NeedScope archetypal symbolism of the brand’s imagery. This can be used to inform whether Ads deliver a clear and consistent emotion – proven most effective to support a powerful brand positioning when delivered over multiple touchpoints over time.
Insight
Overall the Ad delivers a cohesive combination of ORANGE/BROWN emotions:
Warm, Caring, Reflective, Dreamy and Soothing
These likely align well with what consumers might expect of an inclusive brand such as IKEA
Impact
NeedScope AI Video and Decoding techniques help identify whether the Ad delivers emotive clarity, a proven path to irresistible brand building