Chatbot

Using Chatbots to facilitate consumer conversation.

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Overview

Kantar’s in-house Chatbot technology leverages advances in AI to create interactive conversation with respondents. Chatbots bridge both the gap between qualitative and quantitative consumer data collection and between brands and their audiences. This allows brands to better connect and better understand their audiences through open dialogue in a social environment respondents are familiar with, honestly and compliantly.

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Key features

Customised personas

Create personas tailored to the brand category and audience to deliver an authentic tone and language to best speak to and engage respondents.

Leveraging familiar social platforms

Connecting with respondents on social platforms they are already active on and familiar with, including both WeChat and Facebook, ensures open conversation and more engaged data.

More detailed and rich responses

Conversational AI ensures the right questions are asked in a more natural way, garnering open, meaningful and detailed data across a range of formats- Text, Voice and Video.

Secure data at speed

Combining a messaging platform respondents are already engaged with along with Kantar’s best-in-class compliance and quality management procedures, Chatbot delivers data you can trust, at speed.