Concept Development & Testing

Develop new products and services that grow portfolio sales and build your brand, by nurturing the right ideas.

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Overview

Our validated Concept eValuate suite helps you identify winning concepts with double the accuracy of traditional approaches. It helps you screen, optimise and nurture your concepts at every step of the journey. We identify the incremental growth for your portfolio and the impact on your brand equity.

Key features

Extensively validated

With proven links to sales, our approach doubles the accuracy of identifying concepts that will drive top-line growth.

Reliable, actionable direction

We have a global network of over 1,000 innovation experts, and insights from a database of over 100,000 concepts.

Innovative solutions

We constantly innovate to reflect consumer reality, combining the latest Type 1 thinking and virtual reality technology.

More information

Test concepts in as few as 24 hours with Kantar Marketplace, the only on-demand platform with high quality sample, validated solutions and expert consulting.