Sponsorship Effectiveness
Get a detailed assessment of the overall effectiveness of sponsorship initiatives.
Overview
Assess the overall effectiveness of your sponsorship against business goals, including branding, engagement and sales.
Key features
Sponsorship valuation
Determine the value of sponsorship inventory, including tangible and intangible assets, from brand exposure metrics.
Sponsorship tracking
Closely monitor assets throughout any partnership, using brand consideration, engagement, consumption and sales as KPIs.
Sponsorship ROI
Identify revenue lift, brand contribution, consumer engagement, and total ROI, to inform future negotiation strategies.
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