Digital Campaign Effectiveness
Overview
Understand the effectiveness of all major paid and unpaid digital content and campaigns. Test your digital content in a real-life context, before launch or when your campaign is live, or assess the effectiveness of your campaign from start to finish.
Key features
Global digital expertise
Make smart decisions. Get advice from our media effectiveness experts and knowledge from over 19,000 digital campaigns.
Fast insight
Dynamic dashboards provide fast, actionable insight so you can act on real-time data and create impactful campaigns.
Partnerships with major digital publishers
With our methods and partnerships, you can test most paid digital ad formats, branded content or influencer marketing.
Be confident your content will have maximum brand impact across different digital contexts, including Facebook, Instagram, YouTube and Twitter.
Context Lab helps you understand the brand impact of your digital content in context - from digital ads to influencer and native content. Our lab approach lets you test before, or just after your campaign goes live. Optional creative diagnostics provide insights into how specific executions are working.
It helps you:
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Compare the brand impact of your paid digital media across platforms
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Choose the right creative for the right environments
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Optimise social activity by understanding influencer or social performance within a live feed
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Quantify the brand value of sponsorship and branded content programmes
It helps you:
- Understand campaign performance by site, exposure frequency, creative theme and format, audience metrics and more
- Evaluate many platforms, including Google, Facebook and most major publishers
- Optimise in-flight with a real-time dashboard
- Gain deeper insights into your creative with optional diagnostics
