Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world. Despite a decline of 20% year-on-year in the overall value of the Top 100 China ranking, Chinese businesses have demonstrated the importance of building and maintaining a resilient brand, particularly when faced with uncertainty and global challenges, such as retail and supply chain disruptions, inflation, rising energy costs and the resurgence of COVID-19 restrictions.
Key highlights from the analysis include:
• Tencent holds on to the number one spot for the second year running as Kantar BrandZ’s most valuable Chinese brand
• Li-Ning leads China’s top risers as this year’s fastest-growing brand
• Xiaohongshu and iFLYTEK enter as the highest-ranking newcomer brands, with 15 brands joining the China Top 100
• Overall, the Top 100 brands’ overseas operations contribute 8.8% to their business
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