Paloma

My role is to create presentations, infographics, flyers, newsletters, and other assets, for strategic clients and for events like BrandZ Spain.

I’ve recently been involved in really interesting project for a beer brand client, which has had great results from its advertising campaigns and brand communication this year. I designed stickers that look like the original beer bottle labels, and used these to highlight the most significant data points. We put these stickers on their bottles, and the technical team presented the data to them in this way. It was a real ‘Wow’ moment for the client.

I studied sociology and did a Masters in PR and events. Through my Masters I could see the importance of graphic design, and I started my design studies later. I worked in a Marketing Agency, and in the layout department of various magazines.

Working in Kantar is exciting and challenging, because every project is very different. I get the opportunity to work across different formats, contributing with new designs and ways of visualising data. And thanks to working with different people in lots of teams, I learn so much!