Hideto

I’m an executive director leading Brand & Communication in Japan. I am involved in lots and lots of different projects, but one that is quite exciting was the launch of BrandZ Japan in November 2019. It was the first time we have undertaken the research to rank Japanese brands, and I was delighted to be responsible for inviting clients and potential clients to our big launch event and helping them understand how Kantar and BrandZ can help their business grow.

I had 15 years’ experience in the advertising world before moving to Kantar in 2015, so I’ve always been passionate about brand, communications, and client management. The heart of my values is always human insight.

What’s so great about Kantar is that human beings are right at the centre. We have a diverse workforce and we really encourage people to shine. Company growth is built on the premise of human growth.