Today's consumers are increasingly aware of the importance of health, yet the journey from intent to action remains full of obstacles. By linking actual FMCG purchasing behaviour with attitudes toward mental and physical health, we can uncover how they strive to lead healthier lives, how this influences their purchases, and what role they expect brands to play.
Our latest Who Cares? Who Does? Health report is the first-ever global report on Health and well-being that will connect what shoppers say with what they really do.
This report provides globally consistent and robust data for 35 countries* and over 103,000 respondents across four continents. The key insights are how brands can play a pivotal role in shaping consumer health behaviours and helping to close the 'say-do' gap. Ready to discover how your brand can contribute to a healthier lifestyle for shoppers—and why it matters?
Say
Our largest-ever view on attitudes related to health and wellbeing provides globally consistent and robust data for 35 countries and over 103,000 respondents across four continents.
Do
We have created a unique segmentation based on healthy actions shoppers do.
Purchase
We directly connect attitudes to real brand purchasing as we interview panelists from our purchase panel.
Key highlights of our health report
- Ready to know what are consumers’ actual main challenges around health
- Learn how they manage to meet their wellbeing objective and where they could need your brand’s help
- Discover what is really a game changer when talking about health
- Where does your brand sit?
- How brands could maximise the growth
How we will help you to grow your business into the wellbeing market
Understand how health influences shopper, segment trends, attitudes around the world
Value of most engaged shoppers in your category
Establish the role of retailers and manufacturers within health
Maximize the success of your brand strategy by targeting global & local health trends
Identify and target shopper based on their health and wellbeing behaviour to optimize performance
How do we do it?
The Who Cares? Who Does? Health 2024 is a globally harmonised survey across 35 markets on our household purchase and usage panels, operated by Worldpanel Division, Kantar, Europanel and YouGov. Including:
- APAC - China, India, Indonesia, Thailand
- AMERICAS – Argentina, Brazil, CAM, Chile, Columbia, Ecuador, Mexico, Peru, USA
- EUROPE - Austria, Belgium, Czech Republic, Denmark, France, Germany, Great Britain, Italy, Netherlands, Poland, Portugal, Romania, Slovakia, Spain, Sweden
- MEA - Egypt, Kenya, Morocco, Nigeria, Saudi Arabia, South Africa, UAE
Contact our experts
Reach out to our team to learn more about the country-level reports.