Sustainability: The European Story

Sustainability is the new digital. How to become more sustainable is a question that is fundamentally transforming and re-defining the parameters of our world. The question for brand owners is: what can we do about it? Brands can play a big role in shaping the future and supporting positive change.

Kantar’s inaugural sustainability report, the Global Foundational Study, will allow you to learn how your brand can effectively approach sustainability through a simple framework for success. It will help inform your journey, help you understand how you can realise your growth ambitions and how you can activate in your category. This year in Europe, we are covering twelve markets: the UK, France, Germany, Belgium, Netherlands, Greece, Italy, Czech Republic, Poland, Romania, Sweden and Spain.

The country reports are key in building a consumer-centric brand activation strategy for growth. For your market, they will:

• Give you a snapshot of the macro sustainability issues that are important to consumers
• Tell you what’s important to consumers in your sector, diagnosing the swords and shields that help you define your roadmap for success
• Deep dive into the generational differences, and the needs of the behavioural segments, helping you to talk to them to trigger change in behaviour
• Unpack current behaviours, and the value action gap tension areas, giving you key tools to help you build a strategy, learn what to do now, and explore opportunities where you can lead change

Download the full infographic.