“One meaningful open-ended question could replace as many as 20 closed questions.”
If you’re conducting quantitative survey research online but would benefit from in-depth insights that qualitative research provides – you should ask meaningful open-ended questions.
But how can you analyse open-ended feedback quickly and at scale, without needing to purchase text analytics software?
Use the form below to download a Taxonomy Builder. This handy Excel tool can be used to help you build and apply taxonomies and easily code your open-ended feedback from your surveys for quantitative analysis.