Connected Data Solutions | Kantar Profiles

Build a holistic view of your audience.

Enrich your survey results with third-party data or insights, or your company’s owned sources. Create a clear and holistic view into your audience targets – without having to ask additional questions. Activate audiences in your media plan directly from your connected research data.

01

Respondent Enrichment

We identify respondents across third-party data sources to enrich your survey data for a more holistic view of existing and potential customers.

02

Client Data Enrichment

We identify respondents across your customer data platform and combine your customer records with our third-party sources to improve customer intelligence.

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03

Digital Audience Activation

We identify your research segments across ad platforms to fuel the creation of scaled, addressable audiences via digital targeting.

04

Digital Audience Validation

We pre-identify your audiences against our panel network to test their accuracy or performance at an audience or campaign level.

Client Results

Powering an Impactful Digital Media Strategy through Audience Validation

Learn how a large financial institution powered their digital media strategy and optimised their programmatic digital marketing spend through survey-based audience validation and connected data solutions.

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