Who are we?
Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.
We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.
We don’t just help clients understand what’s happened; we tell them why, and how they can shape the future. Find out more here.
Audience Measurement
The work
Join us and create impact using cutting-edge technology.
Challenge your mind
Face intellectually challenging work in the fast-paced media environment. The Tech team are driving huge digital transformation, working directly with clients including the big four tech giants.
Advance with the pace of technology
Experience being at the forefront of modern technology. Audience Measurement is a rapidly developing industry. We need to capture all the ways that people consume content online, on the TV, on radio, and across any other new platform. This is a world of exciting technical challenges.
Have impact and be part of our overall success
Audience Measurement is one of Kantar’s most successful offerings, and the Tech Hub is at the core of this end-to-end measurement ecosystem. The team is able to quickly see how their input has direct impact on improving products, and supporting our clients with their success.
The team
You will have strong product alignment and direct contact with key clients, autonomy in your own work, and an opportunity to contribute to a truly global team.
You will be part of a large global company, but you will work in a small successful team with leadership backing and investment, enabling progress and fast decision-making.
The team consists of experts from across the business and based in various countries across the globe (Brazil, France, UK, Spain, Germany, Poland, US, Colombia), making your projects truly international and multicultural.
Our tech stack and product tools
- Sophisticated Digital Signal Processing technologies: Automatically recognise content being viewed (Audio Watermarking, Audio Matching)
- Internet tagging technologies: Measure consumption of online content (video, commercials)
- Big data processing: Census data (representing viewing habits of an entire population)
- Cloud Technologies: Processing in the cloud using the latest technologies (DataBricks, Kubernetes etc.)
- Software Development: The most popular platforms and operating systems (IOS, Android, Linux, Windows, MacOS)
- Embedded Software: Development of embedded software / firmware for metering devices
- Hardware Development: Development of electronic devices to precisely measure panelist’s viewing behaviour
- Modern software development techniques and tools: Agile, DevOps, test automation
Co-created market research platform
The platform was created in partnership with leading digital partners using Azure cloud ecosystem, Databricks, Power BI, Python, Java, and tools such as Azure DevOps within the agile methodology.
This platform provides an end-to-end view, combining digital and traditional data, which is helping to manage the challenge in terms of media consumption fragmentation (people watching content on many different devices and platforms, making measurement more difficult).
Replatforming a Data Center
We helped with the migration of on-premises Data Center processing to Azure cloud. The processing clusters to be migrated employ resources of more than 2,000 CPUs to process 150000 events/second (more than 2,000 million requests per day).
The challenge was to find the right architecture to deal with the volume of data, at an attractive cost. Our strategic partnership with Microsoft facilitated discussions, as we could benefit from the latest evolutions of Azure Cloud and related technologies (Databricks, Data Lake, using Spark queries).
Join us
We aim to bring out the best in you, while helping you do the same for others.
As a company focused on human understanding, it’s imperative we reflect the world we live in. We celebrate and support the differences of our people. Kantar is a global company with a local feel. While we have global initiatives to bring us together – like our partnership with Special Olympics and virtual interest groups on plenty of topics – we also enjoy regular local events, from football teams and yoga clubs to choirs and local celebrations. You also get two days off each year to volunteer for a cause you feel passionately about. Find out more about life at Kantar here.