Creative Effectiveness Awards 2025

CREATIVE EFFECTIVENESS AWARDS 2025

Welcome to the sixth annual Kantar Creative Effectiveness Awards!  

We know the winning ads in Kantar’s Creative Effectiveness Awards truly connect with consumers—because they’re judged by them. 

Download our free booklet now and discover: 

  • Top 10 winners in the digital/social category
  • Top 10 winners in the TV category
  • Top 10 winners in the print/outdoor category
  • Top 10 winners in the LINK AI tested category
  • The trends that make these ads stand out, with insights from our LINK database to help you get the most out of your campaigns and connect with audiences in meaningful ways. 
  • Shortlisted ads across categories

An amazing display of creatively effective advertising is at your fingertips. Download the booklet now and learn how to engage with your audiences through connected creativity in the age of AI.

 

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Did you miss the webinar? 

Watch on-demand now
Click here
Our creative experts and 3 of our winners discuss their ads, creative trends, AI and more.

Our Experts

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Jane Ostler
EVP Global Solutions Marketing and Thought Leadership

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Polly Wyn Jones
Global Knowledge Director, Creative & Media

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Vera Sidlova
Global Creative Thought Leadership Director

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Ecem Erdem
Global Creative Thought Leadership Manager

 

Our panelists

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Grant McKenzie
Creative Strategy Director, The Coca-Cola Company

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Jan-Maarten Zandbergen
Global Strategic Insights Manager, Tiger and Desperados

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Lance Kowlessar
Senior Global Campaign Manager, Deliveroo

 
Congratulations to our Kantar Creative Effectiveness Awards winners

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Desperados
The beer with Latin Vibe - Supermarket
Multi market



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Deliveroo
Now just got even better - Octoman
Multi market

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Coca-Cola
Pick up a Coke, light up the dark
Norway and Sweden



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Freya’s
Variety is Good
New Zealand

Looking for local data? Have a look at all our local awards  

 

 Market   When is/was the event?   Access the content 
 Sweden  10th April  
 APAC  30th April  
 Australia & New Zealand  6th May  Access local winners and report
 Germany  14th May  Access the local website here
 Philipines  22nd May  
 UK  22nd May | online event  Watch on demand
 Turkey  22nd May | face to face event  Contact your local Kantar representative
 Italy  28th May | face to face event  Contact your local Kantar representative
 Romania  29th May | face to face event  Contact your local Kantar representative
 Spain  5th June | face to face event
 18th June | online event
 
 US  Mid June  
 India  24th June  
 Poland  Coming soon  
 Vietnam  Coming soon  
 Canada  Coming soon  

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Get in touch

Let’s talk about your creative journey. Speak to our creative experts.
Contact us
Previous Winners

Click here to see the Top Ten Digital winners

Click here to see the Top Ten Print/Outdoor winners

Click here to see the Top Ten TV winners

Click here to see the Top Ten Digital winners

Click here to see the Top Ten Print/Outdoor winners

Click here to see the Top Ten TV winners

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