The Kantar BrandZ Top 40 Most Valuable Canadian Brands 2026 reveals how Canada's strongest brands are finding growth amid economic uncertainty, shifting trade relationships and rapid technological change. Together, Canada's Top 40 brands are now worth US$287 billion, up 36% year-on-year, outperforming the growth of the Global Top 100 and doubling in value since the ranking's launch in 2019.
Based on analysis of brand equity and perceptions among 74,000 Canadian consumers, the key findings include:
• RBC holds onto the top spot as Canada's most valuable brand, rising 52% to US$71.1 billion
• CIBC is this year's top riser, up 78% to US$13.5 billion and climbing to No. 4 overall
• Three brands make their debut Arc'teryx (No.27), Wealthsimple (No.28) and IG Wealth Management (No.38)
• Financial Services remains the dominant category, accounting for 67% of the ranking's total value, with all Top 5 brands coming from the sector
• Ten brands grew by more than 50%, demonstrating the power of strong brand equity to drive growth
• Brands with strong Future Power grew 1.6 times faster than their peers, confirming Future Power as a leading indicator of future success.
Discover the Kantar BrandZ Most Valuable Canadian Brands 2026 and how to strengthen relevance, deepen customer connections and position your brand for sustainable growth.
Infographic
Explore the Canadian brand landscape in this infographic. Kantar BrandZ’s Top 5 Most Valuable Canadian Brands in 2026 are:
No.1 RBC – US$71.1 billion
No.2 TD – US$41.6 billion
No.3 BMO – US$15.5 billion
No.4 CIBC – US$13.5 billion
No.5 Scotiabank – US$12.0 billion
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Watch the video to discover Canada's most valuable brands. Kantar BrandZ analysis shows that Canada's strongest brands are succeeding by building Meaningful Difference, strengthening Future Power and responding to changing consumer expectations with innovation, trust and customer-centric experiences. As AI reshapes decision-making and economic uncertainty creates new challenges and opportunities, the brands that succeed will be those that combine strong heritage with a clear vision for the future.
Methodology: how we measure brand value
Kantar BrandZ uses a consumer-centric approach combining Financial Value (corporate earnings linked to brand assets) and Brand Contribution (driven by Demand Power, Pricing Power and Future Power). This approach is powered by over 4.6 million interviews across 54 markets. Kantar’s Meaningful Different and Salient framework is endorsed by the Marketing Accountability Standards Board (MASB) and delivers actionable intelligence to power brand growth. Learn more
Explore the signals, decisions and strategies driving brand growth.
2025’s Kantar BrandZ Top 40 Most Valuable Canadian Brands have increased their value by 10% to US$212 billion, eclipsing Canada’s GDP growth of 1.3% in the first half of 2025. This marks a post-pandemic high, with more than half of the brands in this year’s brand ranking achieving double-digit value gains.
Highlights from this report, which includes the opinions of 70,400 Canadian consumers reveal:
• RBC remains Canada’s No.1 most valuable brand, holding the top spot since the inaugural ranking in 2019
• TD Bank retains the second position with a 7% increase in brand value to US$24 billion
• Apparel brand Aritzia (No.25; US$2.1bn) banked the largest value growth of any brand in the ranking in 2025, up 55%
• Value-focused retailers Maxi (No.31; +46%), Dollarama (No.9; +42%), and No Frills (No.37; +35%) all delivered strong growth by offering quality products at affordable prices
• Pharmacy chain Jean Coutu (US$614m) re-enters the ranking at No.40
• Canadian brands are unlocking value through Meaningful Difference (standing out in ways that matter to consumers), providing value and leaning into the ‘Elbows Up’ mindset.
Download the Kantar BrandZ 2025 Canadian report
Download the Kantar BrandZ 2025 Canadian infographic
Canada’s top brands have increased their brand value by US$6.1 billion (3%) over the past year, reflecting their sustained strength, resilience and ability to remain relevant, as challenging economic headwinds continue.
Highlights from this brand ranking, which includes the opinions of more than 60,000 people about 800+ brands across 65+ categories, reveal:
• RBC is Canada’s most valuable brand for the sixth year, with a brand value of US$35.6bn
• TD remains at No. 2 (US$22.5bn) and lululemon at No.3 ($16.9bn)
• Dollarama (No.10; $5.2bn) is the fastest riser with 48% growth in brand value
• MAC Cosmetics ($4.2bn) is the highest new entry at No.11
• Retailers Homesense (No.26; +35%), Maxi (No.33; +34%) and Winner’s (No.23; +25%) feature in the top 10 fastest-rising brands
• Seven insurance brands have also seen strong performance this year: Canada Life (No.16; +36%), Manulife Financial Corporation (No.13; +36%), and Sun Life (No.12; +28%)
• One third of Canada’s Top 40 are perceived to be highly Meaningful and Different, with further opportunities to accelerate their growth by predisposing more people to buy at the right price, being more present at the point of purchase, and finding new space for growth.
Download the Kantar BrandZ 2024 Canadian report
Download the Kantar BrandZ 2024 Canadian infographic
Canada is home to the world’s ninth largest economy. It is well-known for its high levels of foreign trade, especially with the United States, with which it shares the largest trading partnership in the world, with nearly US$2.6 billion crossing the border every day.
In 2023, Canada’s top 40 most valuable brands have achieved a total brand value of US$186 billion.
Highlights from this report, which is based on the opinions of more than 49,000 people covering 840 brands and 64 categories reveal:
• RBC remains Canada’s most valuable brand for the fourth time, worth US$34.7bn
• TD is the second most valuable brand in the ranking, worth US$25.4bn
• lululemon jumps up to third position, increasing its brand value by 8% to US$17.3bn
• Discount grocery retailer, Maxi, joins the ranking for the first time at No.34
• The list of fastest growing brands is led by discount retailers; HomeSense (No.30; +38%), Winners (No.28; +32%) and Dollarama (No.10; +19%), reflecting Canadian shoppers need for greater convenience and value.
Like many countries, Canada is living through a period of disruption, yet GDP should see strong growth of 3.8% in 2022 and 2.6% in 2023. Long lockdowns have left Canadians with ample savings and pent-up demand, so for now, people are continuing to get out and spend.
37 of the 40 Canadian brands in 2022’s ranking have experienced growth, which shows that Canadian brands have held strong, despite the challenges across the world. With a total brand value of $201 billion, Canada’s Top 40 brands have seen elite brand value growth of 49% since 2020.
As well as appearing at No.57 in the global ranking, RBC has retained its number one place as the most valuable Canadian brand ($38bn; +74%). The Food and Beverages category saw the highest brand value increase, with a phenomenal 290% increase in total category value. This year’s fastest-growing brand was Apparel brand, Aritizia, which grew by 102%. Five new brands join the ranking, led by Canada Dry, at No.30.
Canadian brands that are meaningful and salient have proven their strength, but differentiation is key to boost growth in the long-term, and prevent new upstarts from gaining an advantage.
2021 Kantar BrandZ Top 100 Most Valuable Global Brands: highlights
Martin Guerrieria, Head of Kantar BrandZ, provides a brief overview and key insights from the 2021 Kantar BrandZ Top 100 Most Valuable Global Brands study.
The role of sustainability in driving brand value
The pandemic has been an impetus to pause and reflect, and it has created important shifts in the consumer marketplace. What does this mean for your brand? Margaret McKellar, Vice President Brand Strategy & Innovation, Kantar Canada, shares highlights from Kantar’s latest research around the increased importance of environmental, social and corporate governance (ESG) and how it can drive brand value.
2021 Kantar BrandZ Canadian learnings
Paul Gareau, Head of Brand, Media and Content, Kantar Canada, explores how brand equity changed for the Top 40 Most Valuable Canadian Brands through the pandemic, looking at important consumer measures, including environmental sustainability, innovative delivery of products and services, and diversity & inclusion.
Frequently asked questions
What is the Kantar BrandZ Top 40 Most Valuable Canadian Brands ranking?
The Kantar BrandZ Top 40 Most Valuable Canadian Brands ranking identifies and values Canada's most valuable brands by combining financial performance with consumer perception data. It measures the value a brand contributes to its parent company, reflecting its current strength, business contribution and future growth potential. Kantar BrandZ combines financial analysis with consumer brand equity insights using its Meaningful, Different and Salient (MDS) framework.
Which brand is the most valuable brand in Canada in 2026?
RBC is Canada's most valuable brand in 2026, retaining the No.1 position in the ranking. Its brand value increased 52% year-on-year to US$71.1 billion, extending its lead over the rest of the Canadian market.
What are the fastest-growing brands in Canada in 2026?
CIBC is Canada's top riser in 2026, with its brand value increasing 78% to US$13.5 billion. Other top risers include TD (+73%), Petro-Canada (+70%), National Bank (+68%) and Aritzia (+67%). Financial Services brands dominate the list of top risers, accounting for eight of the top ten risers.
What makes a brand valuable according to Kantar BrandZ?
Kantar BrandZ calculates brand value by combining financial value with consumer brand equity data. The methodology isolates the contribution a brand makes to business performance through its ability to drive demand, command a price premium and create future growth potential. Kantar's Meaningful, Different and Salient (MDS) framework underpins this approach.
What is Meaningful Difference and why is it important?
Meaningful Difference measures how well a brand meets consumer needs while standing out from competitors. Kantar BrandZ analysis shows that brands perceived as Meaningful, Different and Salient are more likely to grow and create long-term value. The Canadian report highlights Meaningful Difference as a key predictor of Future Power and sustainable brand growth.
Which new brands entered the Canadian BrandZ Top 40 in 2026?
Three brands entered the ranking for the first time in 2026:
- Arc'teryx (#27)
- Wealthsimple (#28)
- IG Wealth Management (#38)
These newcomers highlight the diversity of growth opportunities across apparel and financial services, as well as the increasing importance of innovation and international expansion.
What role does AI play in the future of Canadian brands?
AI is transforming how brands understand consumers, improve customer experiences and drive growth. Leading brands, such as RBC, TD, Scotiabank and BMO, are using AI to enhance digital services, automate processes and improve customer experiences. However, technology alone is not enough. Brands must combine innovation with strong consumer understanding and Meaningful Difference to build Future Power.
What can marketers learn from Canada's most valuable brands?
The strongest Canadian brands:
- Build Meaningful Difference to strengthen long-term growth
- Use consumer insight to guide innovation and decision-making
- Invest in Future Power alongside short-term performance
- Adapt quickly to changing consumer needs and economic conditions
- Balance technology and AI innovation with trust and human-centred experiences
- Explore international expansion to unlock new growth opportunities
Brands such as RBC, CIBC, TD, Wealthsimple and Arc'teryx demonstrate how strong brand equity can be converted into sustained business growth.
How much are Canada's most valuable brands worth in 2026?
The combined value of Canada's Top 40 brands reached US$287 billion in 2026, up 36% year-on-year. The total brand value of the ranking has doubled since the inaugural ranking in 2019, demonstrating the resilience and strength of Canada's leading brands despite broader economic uncertainty.
What is the biggest takeaway from the BrandZ Canada ranking this year?
The key lesson from this year's ranking is that sustainable growth depends on building Future Power. Canada's strongest brands are succeeding by combining trusted heritage with innovation, closely monitoring changing consumer expectations and investing in Meaningful Difference. The report shows that brands with strong Future Power grew 1.6 times faster than those with weaker Future Power, reinforcing the importance of building brands for tomorrow, not just today.