Rich in curiosity but poor in time?
We got you. We’ve made it even easier to access the summit highlights and expert insights in our handy wrap-up report.
Discover what over 5,000 future-thinking global attendees learned: how the most successful marketers are leveraging AI for competitive advantage.
Some highlights of how brands are using AI in the marketing lifecycle from:
• Tony Costella, Director, Global Consumer & Market Insights at Heineken has been using AI to identify potential areas for innovation, crafting consumer-friendly language for concepts, and using avatars trained on consumer data to screen ideas.
• Nick Graham, entrepreneur and ex-Mondelez Global Head of Insights and Analytics uses AI-driven meta learning that connects insights across different data sets to improve strategic briefings and generate better briefs.
• The importance of asking the fundamental question “why” remains the key to cutting through the AI hype according to Suprio Banerjee, Global Lead for Innovation at Unilever,
• And Paul Longo, Microsoft’s GM for AI in Ads says that AI enables fluid adjustments in targeting and budget allocation, and the potential to bring brand and performance capabilities together
