As part of the 2024 launch of the Kantar BrandZ Most Valuable Global Brands Report, Martin Guerrieria, Head of Kantar BrandZ interviewed senior business leaders about the increasing importance of brand in driving growth.
Episode 1 – A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo
Jane Wakely leads PepsiCo’s Global Consumer organisation. Prior to joining PepsiCo, Jane was CMO at Mars. In this episode, Jane talks about her belief in the opportunity to accelerate collective impact by leveraging the power of iconic brands to create cultural fame, performance and positive impact for people and planet with a human-centric approach to growth.
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Episode 2 – A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
In 2024, P&G brands Pampers, Gillette, Pantene Pro-V, and Olay once again feature in the Kantar BrandZ Most Valuable Global Personal Care Brands ranking. Listen in to hear Kirti Singh talk about the role of marketing and brand-building today, and how P&G is strengthening its brands both globally and locally.
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Episode 3 – A conversation with Sumit Virmani, Chief Marketing Officer, Infosys
Sumit Virmani joined Infosys in 2004, and held multiple strategic positions across product, platform, and corporate marketing before becoming the Indian IT services giant’s Chief Marketing Officer. Prior to joining Infosys, Virmani worked with Polaris Software and the Tata Group. In 2023, he was named by Forbes Magazine as one of the world’s most influential CMOs.
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Episode 4 – A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
AB InBev’s portfolio includes more than 500 global and local brands; one in every four beers sold globally is an AB InBev product. Corona is the most valuable global beer brand in the 2024 Kantar BrandZ global ranking, and a newcomer to the Global Top 100. Hear more about how AB InBev ensures its business is brand-led and consumer-centric.
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You can find a written version of our interviews with global brand builders in the latest Kantar BrandZ Global Report: www.kantar.com/campaigns/brandz/global.
Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University. In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future. Latest episodes are listed here, and you can listen wherever you normally get your podcasts.
