Agile market research

Market research is experiencing a transformational moment, fueled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Our thinking
Digital AI eye
Technology and brand tracking: the perfect marketing match
Glass prism
AI answers a pressing need for digital advertising
Finger pointing on financial chart
Inflation makes pricing even more important for new products
Latest articles
Creative tagging
Creative excellence at scale: AI-led acceleration with a human touch
AI and GenAI are enabling creative production and creative effectiveness measurement at unprecedented scale, but need humanity baked into their development and deployment.
AI-powered concept testing
How AI-powered concept testing can help you predict highly accurate in-market performance
ConceptEvaluate AI on Kantar Marketplace allows brands to get feedback on even more concepts in their constant quest to find new growth avenues.
AI powered insights for innovation
Three tips for using AI-powered insights for innovation
The competition is not between humans and AI. It’s between brands that successfully harness the technology alongside human expertise, and those that don’t.
The key to creative control
The key to creative control: Screening your full campaign brings even greater returns
For maximum impact every element of your campaign must be carefully selected and optimized to work both individually and in conjunction with other touchpoints.

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Marketplace

Build your brand with faster insights

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